Download our List of 15 recruiting trends to implement in 2019! Videos are a powerful way to tell stories and can be an excellent tool to enhance your HR strategy. Tell us about an exciting project you are working on. Make it clear by presenting a strong call to action at the end of your recruiting video. For example, this Zendesk recruitment video shows the many images that say, “This is Zendesk.” While there wasn’t necessarily interviews in this video, the narrator discussed and showed the things about their company and office culture that communicate what employees most likely love about working with the organization. Doing so gives them a better opportunity at connecting with their target audience. If the light comes behind your object, you will only the silhouettes. Why do you stay at [insert your company’s name]? Instead, it’s strategically crafted to speak to a certain candidate audience. You can cut and edit them later! If you’re recruiting for a smaller company, creating a recruitment video is your chance to differentiate your company from its competitors in a war for talent. Also, consider the equipment you’ll need, highlight what’s unique about the company, feature staff by engaging them in a conversational interview, and record them doing their activities in the office. Outsides: Everything specific to position, whether you are 6 rotation or 3. Police recruitment videos come in all shapes and sizes, from the inspirational to the emotional to the downright hilarious. A general recruitment video should showcase your company culture, while an engineering-specific video might also highlight your tech stack and the types of problems your team solves. For recruiters, there’s an even more important statistic to consider: More than 50 percent of businesses that use video see a decrease in the time it takes to a fill a position, and almost half experienced an improved cost per hire. Rent or purchase a good camera and tripod and shoot the video yourself. As Rob Humphrey wrote on the LinkedIn Talent Blog and shown on their instructional video: [All] you really need for shooting your recruitment video is a recent smartphone (pretty much any recent smartphone can shoot high enough video quality for the web). When interviewing your employees, make sure you are in a quiet surrounding. In fact, video will account for 69% of all consumer internet traffic by 2017. 3-5 seconds of text. Make sure you have enough light in your recording space. Besides your employee's testimonials, use your recruitment video to showcase your company culture. Weekly Recruiting and Sourcing Insights delivered on Monday. Video platformsUpload your recruitment video on video platforms such as Youtube and Vimeo. Job descriptions and job adsA recruitment video should be a part of your job descriptions and job ads! If you’re recruiting for a big company, you need to start creating recruitment videos in order to keep up with your competitors. 4 Research Drive – Suite 402 Without compromise, our community comes first. It is an easy, professional, and cost-effective way to create your recruitment videos, including video job descriptions, employee testimonials and company culture videos. Another way that your company may be unique is your current employees and the positive work environment that they create. Without careful consideration for transitions, your company video ends up a series of jagged cuts between scattered points. TalentLyft is an intuitive recruitment app made for successful hiring. In case you want to focus on a specific group of individuals, you may find inspiration from this Starbucks recruitment video. Always shoot in landscape mode! My final tip for creating a perfect recruitment video is to include a call to action. People love watching videos online. Here are 13 pieces of advice for using videos in recruiting: 1. Start with your employees. Our goal is to provide information that is meaningful. NewsletterSend your recruitment video via your company’s newsletter to keep the candidates from your talent pool up to date and engaged. Employer branding is so important to a business. Benefits are a top priority for any candidate, and in this recruitment video, a CSG recruiter shares one benefit that really hits close to home — paid parental leave. With over 100K strong in our network, RecruitingDaily.com is part of the RecruitingDaily.com, LLC family of Recruiting and HR communities. ... 8 Reasons Being A Good Student Will Make … SkillScout analyzed 450+ job and company videos across YouTube and Vimeo channels and found out that the average amount of time candidates spend watching recruitment videos is 1 minute and 36 seconds. Any recent smartphone will do. As an example, this video from Humana included information about how people can apply to work at their company if the video might be embedded on other websites that aren’t their own. This could be features of the office itself; maybe you have an open-plan office that almost looks like Starbucks, a designated nap room, or a relaxing break area with freshly-brewed coffee throughout the day. Candidates aren`t stupid and a list of praises about the company is not credible anymore. entertaining—they’re an accurate representation of the company culture If you have a certain budget for recording a recruitment video, you can hire professionals to help you. Recruiting video tips: equipment and production. For example, check out Moovly which offers templates for creating recruitment videos. A good recruiting video can make a huge difference in your chances of getting a softball scholarship. Feature your recruitment video on every communication channel and on every occasion, such as: Your employees’ social media profilesAsk your employees to share your recruitment video on their own, private social media profiles. Create useful video recruitment content or every step of the candidate journey! RecruitingDaily.com, LLC If you want to show prospective employees what your company and people are about, why not try (you probably guessed it) a recruiting video! This is why more and more employers and recruiters have started incorporating the use of video in recruitment. Supports Data-Driven Decisions. entire YouTube channel devoted to company culture and employee testimonials by James Ball. Give them a glimpse into your workplace atmosphere and everyday life at your office. The History of Your Company Recruitment Video This site uses Akismet to reduce spam. Make an office tour a part of your recruitment video. All you need is a bit of time and effort - and my practical tips to help you get started! Contact a video company to record the game. 5 of the Best (Quirkiest) Recruitment Videos You’ll Ever See. The best recruitment videos cover a wide range of topics. To keep your targets fresh in mind, assign personas to describe each audience’s unique needs. The same goes for recruitment, Hyman said, as video brings elements to life better than a written job description. Company review sitesUsing a recruitment video will help you enhance your employer brand on the company’s review sites such as Glassdoor. What makes a terrible recruiting video? Your ultimate goal should be to attract the right people to apply for your open positions. In the end, this can help you ensure that the video you produce is both engaging and complementary to your online job postings. Humphrey recommends choosing a wide range of subjects when shooting a recruitment video. Make your recruitment video fun - both for your employees and your potential job candidates. The great thing about this recruitment video from Ford is that, in a strict sense, it isn’t completely animated. If you want to get fancy and create a cinematic effect, you can try sliding your phone on smooth surfaces or anything with wheels. Employer Branding Amidst COVID-19: 3 Brilliant Examples. Real-time highlights specific to the athlete’s position. In the same company culture video, you have to cover the details of a health care plan as well as what type of coffee is available. Last, but not least, when choosing your modern applicant recruiting system, look for one that is capable of providing useful data, reports and recommendations. Creating recruitment videos is an important part of every successful talent acquisition strategy. Make sure to record shots of everything that the employees are talking about — from serving customers, working at their respective desks, presenting to co-workers, or making coffee in the office kitchen. Insert details about how the information is going to be processed, [PODCAST] How to Build a Podcast for Marketing, 4 Ways to Improve Your Recruiting Strategy With AI and HR Software, HCM Talent Technology Roundup January 28 2021. The goal of a good recruitment video is to show potential candidates what life would be like if they worked for your company. Do Not Sell My Personal Information. This could be features of the office itself; maybe you have an open-plan office that almost looks like Starbucks, a designated nap room, or a relaxing break area with freshly-brewed coffee throughout the day. Terms & Download this list of most productive Recruitment Marketing strategies that will help you attract and hire the best talent. some good examples, but the companies should focus on authenticity. How would you characterize your fellow employees? But the reason for that is a general problem in marketing & advertising: Or, do you want to encourage the audience to share the video with their friends? How to Create a Storyboard for a Recruitment Video? Here are a few ideas to help you get started: Why did you join [insert your company’s name]? Do you want to attract potential employees who are of similar caliber and complementing personalities to your existing staff? As the first few seconds of the LinkedIn instructional has shown, video clips of people spouting vague corporate buzzwords like “employer of choice” or “corporate integrity” probably won’t help you acquire more talent. Leading companies are already creating recruitment videos and using them to achieve their talent acquisition goals. In this recruitment video by Vimeo, they talked to a number of employees working in different areas in the company and gave the audience a fresh, engaging way to learn more about what it’s like to be part of the organization. Specifics of video creation, content and promotion can be daunting, though. The entire point of making a video is to show, not tell. By positioning yourself as a company that people actually want to work for, you’ll attract the best talent out there – and that’s where these recruiting videos … If from a visual perspective there’s nothing particularly different or interesting happening in your office space compared to others, you may want to look at other areas the company may be exceptional. Promote your recruiting video throughout as many candidate journey touchpoints as you can. Download our List of 15 recruiting trends to implement in 2019! With this in mind, it is important to always be innovative when thinking of ways to showcase recruitment.. Making a recruitment video is a good way to show you are creative and is easier than most people think. However, you can create a great recruitment video even if you have no budget and shoot everything on your own smartphone. Describe [insert your company’s name]’s workplace in three words? 1. Email us: [email protected], Just enter your email below and get this amazing guide on "your subject" so you can learn all the tricks in the field. Here are some useful tips regarding needed equipment, lighting, sound and shooting to help you achieve the best possible recruitment video quality: Use what you’ve got. And to edit, your laptop likely already has all the software you need.”. These three things will help you define what you want to achieve with your video before you even start filming. The producers appear to have focused on interns to appeal to prospective candidates who are still early in their careers. While doing this, Fiverr also emphasizes some of their values and points out some of their perks. a. Identifying the player’s name, number in the video, and position. In fact, online video now accounts for 69 percent of all internet traffic, and 55 percent of people watch online videos every single day. Use a recruitment video to show an authentic portrayal of an actual day in your business. Yell. Once you've created a great recruitment video, you need to get it out there for the world to see it! Even if you have no budget and no previous experience,  in this blog post you'll learn useful tips that will help you create a perfect recruiting video! While editing the video, show these shots while running the audio from the interview. There are many reasons why you should use video in recruitment. Your potential candidates want to see the faces of people they’d be spending most of their days, but also a place where they would work. Recruitment videos should be no longer than 3 minutes. 😮. You may even determine that it makes sense to create a series of videos to cover each department, geographic area, or grouping of similar roles. A lot of recruiting videos exaggerate. According to a research by CareerBuilder, job postings with videos have a 34% greater application rate! The most effective recruitment videos showcase the factors that make the company unique. Think about hiring an external freelancer or video production agency. When interviewing employees, it’s all about asking the right questions — as if you were trying to make conversation with anybody. A good example of this is how this recruitment video from BambooHR that’s focused not on the office and the 9-5 day-to-day lives of employees at the company, but on what their current staff can do outside of work. You don’t need to hire a big-name video production crew to produce a good recruiting video. Let them see your organization and workplace! For both big and small companies, the video is now a must-have recruiting content. Here are my top 6 tips for creating a perfect recruitment video: Avoid the boring corporate business language and shabby buzzwords. It is important that your employees have fun while making your recruiting video. Here are a few tips to help you produce an effective recruitment video. 2. Recruiting events  Play your recruitment videos on your recruitment events such as job fairs and campus events. In many cases, your highlight video is your greatest shot to get the attention of a coach. Leading companies are already creating recruitment videos and using them to achieve their talent acquisition goals. They complement job postings by giving candidates a reason to work for the company beyond the compensation and benefits they could get. As a college baseball coach I watch a lot of recruiting videos…some are really good, others are just plain terrible. Fact-Oriented Corporate Recruitment Video Here, the American Red Cross focuses on the “what” and “who” of the Red Cross with a bunch of facts/numbers such as the volume of employees, volunteers, units of blood it collects, etc. Video is a visual medium and so along with good quality content you also want the video to be visually engaging. Don’t be afraid to use humor! Videos, after all, let others see your organization, your company culture, and office atmosphere in a way that words and static pictures cannot convey. Sometimes your highlight video is your only shot at getting the attention of a coach or recruiter. Creating a perfect recruitment video doesn’t have to a long, complicated and costly endeavor. A good recruiting system will make it easy to migrate all of this data to your new system, keeping all of your information on one platform. How to Use an Omnichannel Approach to Recruiting Talent. Read your career blog? In our recent recruitment videos we did this by exploring different kinds of framing. Creating a recruitment video will help you promote your employer brand, showcase your company culture and attract more candidates. The terrible sound is actually more annoying than terrible video. The most effective recruitment videos showcase the factors that make the company unique. Do you want to enhance the way your company is perceived? This video is a great way to share how the company's benefits actually impact employees' lives, allowing this new parent the opportunity to spend time with his newborn, who is preciously featured in the film. It is possible to learn how to make a recruitment video on your own or with help from a friend or … As you film your own video, be sure to define your goals ahead of time. That makes it a pretty powerful way to show potential employees a side of your company that words and pictures alone can’t convey. They want to know what it is like to work at your company and they want to see the faces of people they might be working with. Video dominates social media, and soon it will take over recruitment too. In this video, you will learn 15 crucial elements to include in your Millennial recruitment video. These five tips can help you create a recruiting video that will capture the attention of college coaches. Using videos in recruitment is definitely one of the recruiting trends you should implement in 2019. Fiverr takes a humorous approach and, like Zendesk, leans into the generic recruitment video expectation. Keep your recruitment videos short. 🙂. Learn how your comment data is processed. Required fields are marked *. Check out this great LinkedIn’s video for detailed instructions on creating a perfect recruitment video: If you still hesitate about creating your own recruiting video, there are cool tools to help you. Here are some questions LinkedIn’s Rob Humphrey recommends starting off with: Responses to these are often great for the final cut, as they show potential employees if the company is a good fit for them. Coaches look for specific things in video, and there are steps you can take to make your sure your video doesn’t get thrown in the trash. When it comes to lightning, make sure that the light is on the objects you film. What do you love about working at [insert your company’s name]? In this video, Yell's Head of Talent Acquisition zooms around the office, asking a diverse group of employees - ranging from new hires to long-term senior staff - what they like most about working at Yell.Many of them answer … A quiet office is probably a better choice than an office cafeteria. This is something that cannot be learned over the phone or even in a single in-person interview. You can easily create fun, engaging and authentic recruitment videos on your own - for free! I’m glad you asked! Your potential candidates want to see inside of the place where they would work. Contrary to popular belief, you don’t need a big budget, fancy equipment and a full crew to create a perfect recruitment video. Which Social Media Platform Is Best For Recruitment? From interns who have been with the company for over a month to the senior programmer who has been with the team for seven (7) years, candidates viewing the video can find someone they can relate to and trust. Valerie Chua is a Content Specialist at Manila Recruitment, a company providing  headhunting solutions for the recruitment of executive, expert, technical and specialist positions in the Philippines. Your email address will not be published. You can choose to hire a professional videographer to do the recording for you, but you can also make use of what you have. Try to film your videos in a place where you can actually hear people your interview. Yes, that's right. It communicates that the organization prioritizes a healthy work-life balance. A recruitment video can showcase your company culture, your hard-working staff, and what they enjoy the most being a part of the organization. Yes, it makes extensive use of animation throughout, but the clever thing about this video is its seamless blending together of animation and live action. Privacy | Their energy will shine through and captivate your potential candidates with its authenticity and good vibes. But, let’s say you don’t have the budget to bring in a professional video crew. Video dominates social media, and soon it will take over recruitment too. He also adds that for the sound recording, you have to make sure that you have a quiet spot to capture people’s voices or use an extra phone or device to get a clearer audio. Recruitment videos are also a great content idea for your company’s career blog. This will increase the likelihood that potential employees will watch the entire video and absorb your key messages. Your email address will not be published. How to Write Job Descriptions that Attract Millennials? Make sure you use your recruitment video to communicate what’s important to job seekers. 10. Today, even large employers are struggling to capture high-quality employees from the increasingly competitive talent pool, so an investment in sleek recruiting videos seems to make … Visit your career site? 6 Ways to Turn Rejected Candidates into Employer Brand Ambassadors, 6 Tips for an Effective Employee Referral Campaign. They state the obvious and they make fun of recruitment video standards: the zoom-ins of an employee or the awkward shots of meetings. While the CEO or other executives can, of course, be featured on the video, it’s also very important to interview staff at different levels. An effective employment video doesn’t speak to everyone. 2) Good communication skills Recruitment relies heavily on effective communication, so it’s important for the recruiter to be good at communicating both face to face, as well as via phone/email. Recruitment videos have great entertainment value, but if they don’t lead to more applicants, they aren’t a good investment. Most companies don’t have an in-house camera crew or a production studio at their disposal to help them create their recruitment video. To start you off, think of your target audience, the image you want to create, and the actions you want the viewer to take after watching your film. Videos: A new recruiting holy grail? Sound matters! You don’t need fancy cameras, tripods or microphones. Using videos in recruitment is definitely one of the recruiting trends you should implement in 2019. People watch crazy amounts of online video. Want to make a recruitment video to showcase your company’s talent brand, but not sure where to start? Some of the best recruiting videos give viewers an authentic, yet entertaining look at what life is really like at their company. Even if the video is interview-based, it doesn’t necessarily have to be just talking heads. Getting your existing staff to tell personal work stories is the most genuine and best way to attract ideal candidates. Once you’ve secured video equipment, it’s important to keep in mind some filming best practices: Get footage from multiple games throughout the season so you have plenty of clips to choose from. Shelton, CT 06484 Tell your potential candidates exactly what you want them to do after they finish watching your recruitment video. Instead of having your employees reciting your company’s mission statement, ask them interesting and personal questions. SkillScout analyzed 450+ job and company videos, enhance your employer brand on the company’s review sites, Texting – A New Era of Recruitment Has Come. The tone can reflect your culture, you can show actual shots of the office environment, and chat with people that a viewer would share a piece of carpet with for eight-plus hours a day. A good recruiting video can make a huge difference in your chances of getting an athletic scholarship. One Reservoir Corporate Drive Ask questions and record your employees' unrehearsed answers. Which Marketing Channel is Best for Recruitment in 2020? Do you want them to check out your open job positions? There is no doubt that video content was a king in 2017.In 2018 and beyond, the popularity of videos will only continue to grow.Experts estimate that by 2019 video will account for 80% of all global internet traffic.. Your company’s career siteMake sure to feature your recruitment video on your career site. If you’re recruiting for a big company, you need to start creating recruitment videos in order to keep up with your competitor… Here is a list of characteristics good recruiting videos have in common. Even if you create a great, captivating recruitment video, the chances are that most candidates won’t watch the whole thing if it is longer than 5 minutes. Recruitment videos are now seen as an engaging way to tell your organization’s brand message. Follow Manila Recruitment on Twitter @MNLrecruitment or connect with them on LinkedIn. However, they might also have some specific questions depending on candidate journey stage they are in. Video is becoming increasingly popular, especially through platforms such an Instagram, Vine and Twitter Video. Join your talent network? Avoid zooming in and move forward with the camera instead. 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